Why We Started Howie
We started Howie because golf could use a little more style - and a lot more ease. The game has evolved, but the shirts haven't. We wanted something that looked better, felt relaxed, and made the round feel lighter from the first tee on.
It's for the guys who like to dress well, play loose, and enjoy the round for the vibes not the scorecard. Clean designs, comfortable fabrics, and a fit that belongs on the course - and wherever the day goes after.
Made Different, Worn Better.

The Fit
Relaxed and breathable. Relaxed where it should be, clean where it counts. Fit to look good while you play and sharp for when the round turns into dinner.

The Fabric
Comfort with a purpose. Lightweight, breathable, and built for any swing. Comfortable from the first tee through whatever’s next.

The Feel
Every detail matters Soft-touch, textured blends that breathe easy. Linen-style without the wrinkles or weight.