Why We Started Howie
Every piece we design starts with one simple test: would we actually want to wear this off the golf course too?
It started with a simple question: why does golf clothing feel so disconnected from real life? The game has evolved, but the outfits haven’t. Most options we saw were either loud and shiny or tight performance gear made for the pros—not exactly what you’d want to wear off the course.
We wanted something better. Golf apparel that looks clean, feels relaxed, and makes the round feel lighter from the first tee to wherever the day goes after. Clothes you’d actually want to wear at a casual dinner or a post-round drink. Not just on the 9th green.
That’s how Howie was born—a golf brand built for guys who play loose, dress well, and know the round is only part of the day. Clean design. Laid-back comfort. Shirts that go from course to clubhouse to whatever's next
Made Different, Worn Better.
The Fit
Relaxed and breathable. Relaxed where it should be, clean where it counts. Fit to look good while you play and sharp for when the round turns into dinner.
The Fabric
Comfort with a purpose. Lightweight, breathable, and built for any swing. Comfortable from the first tee through whatever’s next.
The Feel
Every detail matters Soft-touch, textured blends that breathe easy. Linen-style without the wrinkles or weight.
Howie’s bringing class back to the game — finally something that looks just as good at the clubhouse as it does on the course. You won’t find another brand pulling it off like this. Happy to be a part of the team.
I’ve been waiting for someone like you guys to pop up. Literally so sick of poly this, microplastic that. High end fabric golf wear is upon us!
