Hot take - golf’s never looked cooler — and we’re not mad about it. What used to be a uniform of oversized polos and uninspired khakis turned to tight dry fit everything is finally getting the reboot it deserves. From the pro tour to your weekend foursome, style trends in golf are making waves — and it’s pushing the culture and the sport forward.
Style’s Comeback Story
Let’s be honest: golf’s dress code had a glow-down for a while. Somewhere between “country club classic” and “1990s performance gear,” we lost the plot. But the new wave? It’s mixing tradition with real style — and bringing fresh energy to the sport.
Brands like Malbon have turned golf into a lifestyle, not just a tee time. You’ve got Bogey Boys serving vintage drip, and even big names like Nike or Adidas are making bolder moves in their golf lines. Meanwhile, Jason Day’s been serving tunnel fits that look more runway than driving range performance — and people are paying attention not only because of his style but because he's in the mix to win damn near every weekend wearing it.
Why It Matters
This isn’t just about aesthetics. It’s about accessibility. When golf looks more relatable, its more fun and it draws in new players and a new crowd. People who might’ve felt like they didn’t “fit the mold” are suddenly seeing themselves in the game. And that’s the kind of change golf needs to grow.
Style isn’t just superficial — it’s cultural. The way you dress affects how you show up and even how you play. When you feel good in what you’re wearing, you play looser, swing freer, and maybe — just maybe — drop a few more birdies.
Where Howie Fits In
We’re not reinventing golf — we’re refining how it feels. Our linen-style polos are built for better looking, more relaxed tee times and whatever’s next. From golden hour rounds to vacation golf. Modern styles, elevated materials, and no-nonsense fits. You won’t find any boxy sleeves or flashy logos here. Just golf shirts you’ll actually want to wear — on and off the course.
Closing Thought:
Golf is evolving. And if the fit’s getting better, the game just might too. Welcome to the new era — where style isn’t just allowed, it’s encouraged. Happy to have you here with us.
-The Howie Fam