What Goes Into Making Howie Golf Shirts
Hot take — most golf shirts are built backwards. They focus on performance first, style second (if at all), and somehow forget you have a life after the 18th hole. At Howie, we flip that script. We start with what looks good, then engineer it to play even better on the course.
The Material Story We obsess over fabric because it's everything. Our linen-inspired blends aren't just chosen for performance — they're selected for how they feel, how they move, and how they age. Think breathable enough for summer rounds but structured enough for dinner after. No stiff, shiny performance fabrics that scream "athletic wear." Just materials that feel premium without the premium price tag.
The weave matters too. We use a tighter knit that holds its shape through swings and washes, but stays soft against your skin. It's the difference between a shirt that performs and one that performs while looking effortless.
Fit Philosophy Forget the boxy, oversized golf polos of the past — and skip the skin-tight dry-fit everything trend. Our cut is modern but not trendy, fitted but not restrictive. We design for real bodies that need to move through a full swing, bend over putts, and still look sharp grabbing drinks afterward.
The shoulders hit where they should. The sleeves are cut to actually flatter your arms. The length works tucked or untucked. It's tailoring that makes sense, not just marketing copy about "athletic fit."
Design That Doesn't Shout Here's where we get opinionated: your shirt shouldn't advertise where you've been. No massive logos, no loud patterns, no branding that screams "golf guy." Clean lines, subtle details, and colors that work with your actual wardrobe — not just your golf bag.
We're talking about shirts that blend into your closet rotation, not dominate it. The kind of pieces you reach for whether you're playing 18 or meeting friends for brunch.
The Price Point Reality Quality doesn't have to bankrupt you. We're not interested in the luxury golf markup where you pay $160 for a polo just because it says "golf" on the tag. Our shirts deliver high-end construction and materials at prices that make sense for guys who buy their own clothes.
Think of it as accessible luxury — the fit and feel of expensive golf wear without the country club price tag. Because looking good shouldn't be exclusive to guys with unlimited budgets.
Why It Matters This isn't just about making another golf shirt. It's about creating pieces that work for how you actually live. Golf is part of your life, not your whole identity. Your clothes should reflect that.
Closing Thought: Good golf shirts shouldn't force you to choose between performance and style, or between looking good and paying rent. At Howie, we're proving you can have it all — starting with shirts that work as hard as you do, both on the course and off it.
-The Howie Fam